Pop Music is the new way to encourage Anti-Smoking

Bessy Guevara

                                    Pop Music is the new way to encourage Anti-Smoking

            Everyone knows that smoking is bad and unhealthy for them, but they still do it. In the last past decades the percentage among smoking teens have gone up and it became a huge issue. On February 8, 2015 Truth released “The Left Swipe Dat” as part of the Finish It campaign. This campaign focus on the young adults that smoke and they encourage them to stop smoking. The video has famous youtubers looking at pictures of people on Tinder and swiping right if they find them attractive and left if they do not. Until they get to pictures of people who smoke and they start swiping left. The video also feature the “Shower” singer Becky G. and the girl group Fifth Harmony.

            What I find really interesting about young adults smoking is that you see it everywhere you go in school, malls and the streets but a lot of people do not want to talk about it. For example every time you walk to class there is always people smoking on campus, sometimes there is just one person and sometimes you see them in groups. We are so use to seen people smoke that we do not really pay attention. We are also so caught up in our phones that we really do not see what is going on around us and in our society.  

            The Finish It Campaign touched on a subject that a lot of other anti-smoking campaigns have not which is teen smoking. They also did it in a way that grabbed the viewers’ attention and they also released it in places where teens can also see it. I thought that it was a really fun a new way to encourage teens to stop smoking. Instead of putting fear like the other campaigns they made more interesting to watch and I think that’s why a lot of people liked it too. They also use viners and famous singer so the viewer’s paid more attention to the advertisement. They tried to get the viewers to connect to the video and they also involved social media which was a good thing because nowadays everyone is on social media.

            The Finish it campaign goal is to stop teen smoking once and for all which I think is impossible. Even though the percentage of young adults who smoke has gone down in the last decade we still have teen who smoke. This is still going to be an issue ten years from now because let’s face it a lot it takes a lot to encourage people to stop smoking and it is going to be hard to stop all the teens from smoking. But hopefully one day the Finish It campaign can reach their goal.

www.youtube.com/watch?v=XPS9Op5dhCw